MarketInk: Qualcomm swings for new audiences with golfer Bryson DeChambeau

Bryson DeChambeau Photo courtesy of Qualcomm San Diego-based Qualcomm Technologies has broadcasted a multi-year collaboration with professional golfer Bryson DeChambeau along with his LIV Golf unit called Crushers GC DeChambeau and Crushers GC will feature the Qualcomm brand on member apparel and experiential activations and Qualcomm will work closely with DeChambeau and Crushers GC on content creation and storytelling Qualcomm disclosed In the coming months fans can expect to see DeChambeau integrate Qulcomm into his content across his platforms A Qualcomm declaration announced Qualcomm has leveraged sports sponsorships to grow the Snapdragon brand with great success and is utilizing the same strategy to bring the Qualcomm brand to new audiences DeChambeau who resides in Grapevine TX a suburb in the Dallas-Fort Worth area captains Crushers GC one of the teams in the global LIV Golf League which is competing in events across nine countries during the season Comprised of international golf stars Paul Casey from England Charles Howell III from the U S and Anirban Lahiri from India DeChambeau and Crushers GC have been dominant amassing a league-best nine club victories including the Association Championship Also DeChambeau has racked up three individual titles including LIV Golf Korea I m thrilled to embark on this new collaboration with Qualcomm a company that shares my passion for innovation and pushing the boundaries of possibility DeChambeau reported in a announcement I am passionate about integrating mechanism to enhance my performance and engage with my public which is why I am excited to partner with a company like Qualcomm that is inventing the mechanism that the world uses every day This is just the beginning of a journey that will transform the way we experience and interact with sports Don McGuire senior VP and chief marketing officer at Qulcomm noted Bryson DeChambeau and Crushers GC are redefining performance through their forward-thinking use of apparatus an approach that resonates deeply with Qualcomm s -year legacy of innovation We re proud to sponsorship Bryson the Crushers GC unit and LIV Golf and together continue to push the boundaries of what s realizable InnoVision Marketing Group partners with sexual abuse law firm San Diego-based InnoVision Marketing Group has disclosed it has been selected as the agency-of-record by Herman Law a nationally recognized law firm representing casualties of sexual abuse A declaration stated As the AOR InnoVision will lead all media relations problem communication PR strategy and national press outreach for Herman Law s ongoing and high-profile efforts Partnering with InnoVision was an easy decision Roger Herman chief business officer Herman Law announced in a comment From the first day their crew demonstrated a deep understanding of our mission and brought a level of strategic insight creativity and responsiveness that right now stood out We re excited to have InnoVision as our Agency of Record and look forward to continuing our work together to elevate the Herman Law brand and amplify the impact of our advocacy Innovision explained it already has supported Herman Law in press events across major cities including Orlando Baltimore Los Angeles and San Diego and provided on-site media coordination press conference sponsorship interview facilitation and post-event media tracking to ensure accurate responsible media coverage while ensuring survivors voices are elevated and represented with professionalism and empathy At Herman Law our work demands sensitivity discretion and purpose and InnoVision has embraced that from day one disclosed Jeff Herman founding attorney at Herman Law They ve taken the time to understand who we are and what drives us tailoring every aspect of their approach with care and intention Their partnership has already made a meaningful difference in how we communicate our mission and advocate for survivors Political podcasts surge in subscriber race Political podcasts have become the fastest-growing podcast category with left-leaning podcasts leapfrogging more established shows in terms of subscriber numbers As revealed by Inside Audio Marketing a deal industry news outlet new political-themed shows launched within the past months are now among the top podcasts with climbing subscriber numbers According to a analysis by The Righting a left-leaning media company The Tucker Carlson Show which debuted in May and Candace Owens podcast called Candace have added subscribers at a fast rate Also ranking high in popularity are The Weekly Show with Jon Stewart which debuted in June and IMO with Michelle Obama and Craig Robinson which launched in March The Righting s assessment disclosed the former First Lady and her brother rank higher than such podcast stalwarts as Bill Maher Matt Walsh Charlie Kirk and Glenn Beck The Righting founded in by former CNN journalist Howard Polskin alerts mainstream and liberal audiences to headlines and viewpoints from right-wing media outlets with a free daily newsletter and social media that shares curated content Rick Griffin is a San Diego-based citizens relations and marketing consultant His MarketInk column appears weekly on Mondays in Times of San Diego